Project 5 - Rhetoric in Text 2

As I discussed in my previous post, an author's use of rhetoric in his/her piece is a useful and subtle way of influencing the reader's thoughts/opinions on the topic being discussed. Rhetoric refers to the authors word choice.
In class, we read text 2, which was a CNN.com article titled: "Sharing vs. Your Privacy on Facebook." This article discussed the issue of privacy settings on Facebook. The article tells us something that many people who use Facebook may not know. It argues that applications on Facebook can look at your personal information that you display on Facebook. The article wants to do its best to prevent applications from looking at Facebook users' personal information by increasing awareness of privacy settings. Many people who use Facebook are not sure of how to use the privacy settings properly, which makes it easier/possible for applications to look at your personal information. Through the author's use of rhetoric, the article seems to encourage a lack of trust between Facebook users and the Facebook system/company.
For example, the author uses the word "hide" in the sentence: "Facebook provides pages of instructions on how people can tighten up their privacy settings to hide their personal information from other users and outside applications." By using this word, the author encourages the lack of trust that Facebook users should have with other Facebook users and outside applications of Facebook. When the author suggests that you should "hide" your personal settings, it implies to the reader that you should keep your personal information a secret to protect yourself from some outside danger. Another word that the author includes in the article to produce the same emotion of distrust is: "sensitive." This word is used in the sentence: "No application can access a user's most sensitive data." The term sensitive is used to describe the emotional connection that people have to their personal information. When something is referred to as "sensitive," it means that it may be a touchy subject that can lead to distrust towards other. People usually want to protect people/items that they are sensitive about, so a guard is put up around them on that subject. Therefore, referring to this issue as "sensitive," establishes the idea that the privacy issue on Facebook causes distrust.